More Help and Advice
Here are some articles to help you sell more ad space
Introduction
Did you know that there are only two simple steps you need to take?
Simple steps. But not easy -- unless you know how.
Step One: create a pipeline full of new prospective clients -- who might be willing to book adspace with you.
Step Two: Set in motion your Conversion Process (including a sales talk) to turn many of those leads into ad space bookings in your publication.
There are ways to make both these simple steps quick and easy -- but the high earners keep these 'secrets' to themselves.
Read more HERE
DIPADA
DIPADA is a more recent, sophisticated theoretical structure for every sale. It's based on finding and solving a client's problem.
By using the DIPADA mnemonic, you know at all times where you are in the sale, and what you should say and do next -- if the conversation veers off the rails.
In fact, ALL good sales conversations DO veer off the rails, because you are having an UNPREDICTABLE interaction with a live human being.
Some people will want to talk quickly and ‘get to the point’ at once. Others will want to go slowly, and learn something about you and your publication BEFORE they get into ‘the meat’ of your meeting. Use AIDA and DIPADA to always know where you are in a sales conversation -- and what to say next.
Read more HERE
Gathering Testimonials
Getting other people to SELL For You
If your customers don't send you letters of praise (and most won't) then you can ASK them to give you a testimonial.
How?
Simply send a letter to clients and customers who might be happy with your publication and ask for their comments. Here's a letter to copy or adapt:
Read more HERE
Next Steps
To find out what you REALLY need to know about selling ad space ....
Read more HERE