Generate more sales leads with our ready-to-use reports, gifts, letters, templates, scripts and many other tools .... so your sales people spend their time converting those leads to sales -- Selling More Ad Space.

Help your ad sales people to SELL Ad Space More quickly, More easily when they have more High Quality Leads to sell to

Finally, advice on how to generate all the leads you need to sell your ad space quota.

From: Roy Preece
Date:

Dear Fellow Ad Sales Professional,

Did you know that there are only two simple steps you need to take to sell ad space effectively?

Simple steps. But not easy -- unless you know how.

Step One: create a pipeline full of sales 'leads' -- new prospective clients -- who might be willing to book ad space with you.

Step Two: Set in motion your Sales Conversion Process (including a sales talk) to turn many of those leads into ad space bookings in your publication.

There are ways to make both these simple steps quick and easy -- but the high earners keep these 'secrets' to themselves.

If you are responsible for one person or several people who sell ad space in magazines or the "trade press" and you'd like to discover the exact words, techniques and tools which expert ad space sales people use to sell millions of pounds worth of ad space each and every month, then this might be the most important letter you'll ever read.

(To discover how to quickly and easily convert leads into sales, see our 'Sales Conversion System' by clicking HERE).

However.

Nobody can convert leads to sales until they have some high-class leads to convert.

And because sales people have different abilities and work rates .... to be consistent .... you need to have a lead generation system. One that works for all your sales people.

Now you can help them learn:

How to generate Leads with free reports -- The 'secret' most effective lead generation tool used by experts.
Using prospecting Letters to Warm up your clients so they WANT you to call them -- taking the stress out of cold calling
How to Telephone Cold Call effectively. No-one enjoys it but it's a vital skill that is the fastest way to bring in new business -- getting you out of trouble when sales are slack
How to generate leads through referrals ... the easiest and most effective way to meet new prospects. Our 'twist' on standard referral selling makes this fun and stress-free
How to use 'Magic Circles of Influence' to persuade your present clients sell you to their friends -- making for easier, more effective selling when you are welcomed as a friend
How to deal with Voice mail, turning it to YOUR advantage .... when you leave super-effective messages which are so interesting that THEY call YOU
Dealing with Gatekeepers -- few sales people handle gatekeepers properly, so when you do, you'll be ahead of the pack getting through to the right person so you can SELL to them
How to control your ATTITUDE when cold calling, because if you're 'down' you can't prospect for new business properly -- discover the secret of being able to lift your spirits when you need to.

Claim Your Package Below
Right Now -- Only $27.50

CLICK HERE TO ORDER

As well as the advice on how to bring in all the leads you can handle, you'll also receive the exact same TOOLS which we use.

These include Spreadsheets to control your lead generation activity and a spreadsheet to track your contacts with each client plus a record handling system which grades each prospect as 'cold' 'warm' or 'hot' and helps you move them from cold to hot.

You can let your ad sales people learn to find high quality sales leads through trial and error (mostly error) ....

.... Or you can allow us to share our experience with you and get the same results -- without the years of pain and struggle we went through.

There are two parts to your Lead Generation Package:

The strategies and tactics of using 'Push' methods -- like Cold Calling -- and also 'Pull' methods -- like offering FREE Reports -- contained in the Manuals 'Finding New Business'and 'Lead Generation System'

The tools you need to bring in all the ad sales leads you can handle.

In this toolkit, Roy Preece shows your sales people how he chooses the 'suspects' to approach with an ad space offer, how he uses special letters, faxes and free gifts to 'warm them', and then the exact words to use when you make that all-important first phone call.

Learn how to use free reports to generate a flood of enquiries and requests for more information.

You'll find the two most important reports for you to use included in the package as word files and as .pdf files. You can use them 'as is' or adapt them to your own situation.

The main report we use (and you and your salespeople can use it too) is called 'The Customer Store'. The purpose of this special report is to show your prospects that they always BUY new customers .... one way or another.

No customer acquisition is free. Advertising, P.R., Coupons, Discounts, even Special Deals to encourage 'word-of-mouth' -- all have a cost. The only questions are : How many new customers does your prospect want? Who do they want? And how much will they pay for each one?

Using 'The Customer Store' gets your prospect thinking, and ready to talk to you about the cost of acquiring as many new customers as possible as cheaply as possible .... (Answer: Advertise with you).

Here are some of the other things you will learn the easy way which we learnt the hard way:

	'Suspects', 'Prospects' and 'Expects' .... moving a sales lead through the grades -- making your job easier and more enjoyable
	The easiest Referrals .... how to use our twist on getting referrals to bring in the highest quality leads simply and easily
	Telephone Cold Calling scripts that work! Never be afraid of calling a stranger ever again
	Using Friendship Trees -- to move from one prospect to another EASILY -- because When one prospect recommends you to another -- it's EASY to sell that to them
	Discover how and where to find the best Lists of prospects. If you work a high quality list, then it will contain more prospects than a poor list -- so you need to do less work to uncover each good prospect.
	Your ATTITUDE is a key part of successful prospecting -- Use our Mood Meter tool so you'll gain control of your moods and prospect more effectively
	The secret of using an 'Information Pack' rather than a 'Media Pack' and rate card. Prospects PREFER to have Testimonials and Case Studies -- stories of people just like them -- to sheets of figures giving Reach and Frequency etc. etc. .... Stories SELL. They sell the idea that your prospect should talk to you!
	Learn the Hierarchy of Quality of leads. Not all leads are the same. Some are much more likely to buy than others. Discover how to unearth more of the best leads by using different prospecting methods
	How 'suspects' become 'prospects' and then 'expects'. See the steps that each prospect walks on their journey from 'stranger' to 'ad booked'. Once you know this, you can hold their hand and lead them through the steps!
	Become Uninsultable. When you know this you can talk to anybody without anxiety. So easy, once you know how!
	How to determine if you have a live prospect or a time waster. And what to do to get the sale!
	15 proven methods to keep in touch and maximise profit from your existing customers! Although prospecting and finding new business is vital .... so is making friends and keeping in touch with your present clients. They are the well from which you draw your best prospects .... for ever and ever (if you treat them properly)

Claim Your Package Below
Right Now -- Only $27.50

CLICK HERE TO ORDER

And it doesn't stop there Here are the headings of 'Lead Generation System':

	Chapter 1 What's Measured gets Done - how to measure your prospecting activities
	Chapter 2 Producing 8 page Special Reports to give to clients -- so they call you for more information.
	Chapter 3 Three Prospecting Letters to be used in a sequence to warm your prospect before you phone them
	Chapter 4 The only Voice mail message you'll ever need
	Chapter 5 A Broadcast Fax sequence for you to use. Handle with care as these are powerful but controversial
	Chapter 6 Postcards and 'Thank you' cards. Postcards are cheap to send and get read. See our examples.
	Chapter 7 How to apply 'Do Drops' (as in 'Do drop in and see me')
	Chapter 8 How to GIVE reviews and testimonials, so that your prospect WANTS to talk to you!
	Chapter 9 Using 'flyers' to broadcast your message quickly and easily (especially round industrial estates). See the ones we use so effectively
	Chapter 10 Sponsoring events and other people's seminars with a 'door prize' .

Perhaps most important of all ... your sales people will learn how to contact a prospect again and again, without offending them.

This is the area where you will see the most immediate results. Because most ad sales people don't know how to keep in touch with a prospect with finesse ... they either annoy the prospect, or give up making contact too soon -- before the prospect is ready to book an ad.

This is one of the major secrets of ad sales -- you need to be able to contact each prospect at least SEVEN times ... and it's often on the seventh time that they finally have a meaningful conversation .... and book ad space with you.

Download this toolkit instantly to your computer as a series of pdf files and spreadsheet files, so you can start finding new business at once.

You'll discover inside tips and techniques that can mean the difference between your sales person making a successful series of prospecting calls or just a wasted day talking to people who are not interested.

We'll teach them how. Not only that, but we give you the exact letters, faxes and phone scripts which we use.

Lets look for a moment at the tools you'll receive as part of this package:

Letters That Sell -- (WE know, we know. Weak sales people try to use letters to avoid the phone. These letters support their phone calls. They don't replace them. They help make 7 contacts.)

Spreadsheets That Sell -- These form a 'control panel' so that you can see exactly what prospecting activity has been carried out each day and each week. Not just phone calls, but also faxes, emails, flyers, letters and many other activities to generate leads.

Complete Client Record Handling System Classifying prospects as 'A' (will buy this week) 'B' (will buy soon) 'C' (need more work). This helps you to forecast your ad pages.

Special Reports to send to clients to enthuse them and get them thinking about advertising with your publication, and wanting to test drive an ad with you.

Tip Booklet on Selling to give to Prospects. Allows your sales people to show that they care about their prospect making more sales.

A Special Report on Testimonials and how to gather then quickly and easily. Nothing creates curiosity and trust in a prospect as quickly as a testimonial from someone just like them.

How to work Trade Shows (This is really Lead Generation on steroids as you get to meet boatloads of prospects who have shown their interest by attending the show).

How to use 'Magic Circles'. When your sales people can persuade a prospect not only to book an ad, but persuade several of his economic circle to advertise as well -- then your sales people are generating 'super' leads.

Prospering with 'NEER'. Using a technique made famous by Walter Haley, you get your salespeople to generate leads from your own suppliers. We show you how to lever the obligation they have to you into sales leads.

Plus -- for a limited time -- a double audio CD of mp3 files featuring Julie talking candidly about selling ad space. An ad sales manager who was promoted because of her sales skills, she lays out how ad space should be sold ... and how she does it. This is the word from the trenches -- from someone who thrives there.

Your sales people will have these templates sitting on their desk, just waiting to copy and use the moment they need them.

All this is immediately available for less than the cost of a half page ad in most publications!

	All this for only $27.50.
	Use these materials again and again -- forever
	Listen to the bonus audio files (see below)
	Just one extra sale pays for this package

See What Some of Our Customers Have To Say:

"I'm starting to sound like a broken record!"

but thanks again for your prompt response. Needless to say that I'm impressed by the personal attention you're willing to give to my needs... even going to the extent of creating a solution "customized" just for me. You do act what you preach"

-- Michael Fouabi, USA

"I am devouring your info and love it all!"

Your programme with the sales-info (marketing) faxes is what I've always desired to do.

-- Tia Dobi, California

"Mighty grateful!"

Hope you are doing fine out there. Mighty grateful for the stuff now that I have trained personnel. Please send me more.

-- Emanuel Jembe, Nairobi

And there's more! One of the keys to ad sales success is record handling.

What information should you keep on each client, and how do you use it sell more ad space? Find out in a 24 page Special report devoted to keeping customer records.

This alone is worth the price of the package, but you get it for free.

What if you order this career changing package and then -- for any reason -- don't like it?

This is our famous "My Pet Snake ATE it" Guarantee

Here's the deal.

Invest in this Sales Conversion Package, including 'How to Sell Ad Space Like the EXPERTS Do' And all the bonuses for as long as they are available

TRY IT OUT.

If you aren't thrilled with the results anytime within the first 90 days, we're going to give you your money back.

All we ask is that you try out our simple tools, ideas, phrases, questions .... and give them a shot. Just give it a fair effort. If you aren't very satisfied with your results, we don't want your money.

And if your pet snake eats the product -- or any other accident means you can't return it to us -- we'll STILL give you back what you've paid us.

Don't decide now if our'Sales Conversion Package' is for you.

Order a copy -- or any other tool you want to try -- and take up to a three months to test them

If you aren't absolutely satisfied with the results at any time within 90 days, just let us know.

Since you may not know whether any product on the market will meet your expectations before trying it out, or that any company will deliver on its promises before doing business with them, we assume all of the risk with our simple money-back guarantee...

We'll refund your money without any hard feelings, and part on good terms. No loopholes or strings attached. Our business philosophy is that we're not happy unless our customers are happy doing business with us. Try us out at our risk. It's as simple as that.

Claim Your Package Below
Right Now -- Only $27.50

CLICK HERE TO ORDER

Let's review what you'll receive for your investment:

'Finding New Business'

Letters, faxes, emails, and telephone scripts That Generate Sales Leads

Spreadsheets that Control Lead Generation

Flyers, Tip Booklets and Special Reports to give your clients

A complete prospect record handling system

A compelling 'information pack' to replace your rate card and brochure

Best Wishes,
Roy Preece