Skip to: Site menu | Main content












Download our ready-to-use spreadsheets, letters, templates, scripts and many other tools to make your sales people's task easier and quicker -- so you both make more money.

Help your ad sales people to SELL Ad Space More quickly, More easily and without the anxiety and stress which usually goes with the territory.

The words to say and when to say them, plus the all the tools they need to sell ad space effectively


From: Roy Preece
Date:

Dear AdSales Professional,

Did you know that there are only two simple steps you need to take to sell ad space effectively?

Simple steps. But not easy -- unless you know how.

Step One: create a pipeline full of sales 'leads' -- new prospective clients -- who might be willing to book ad space with you.

Step Two: Set in motion your Sales Conversion Process (including a sales talk) to turn many of those leads into ad space bookings in your publication.

There are ways to make both these simple steps quick and easy -- but the high earners keep these 'secrets' to themselves.

If you are responsible for one person or several people who sell ad space in magazines or the "trade press" and you'd like to discover the exact words, techniques and tools which expert ad space sales people use to sell millions of pounds worth of ad space each and every month -- then this might be the most important letter you'll ever read.

(To discover how to create a pipeline of sales leads, see our 'Lead Generation System' by clicking HERE).

However.

All the leads in the world are of no use if your sales people can't convert their leads to sales.

And because sales people have different abilities and work rates .... to be consistent ... you need to have a sales conversion system. One that works for all your sales people.

Now you can help them learn:

Claim Your Package Below
Right Now -- Only $27.50

CLICK HERE TO ORDER

Listen. We're real people, who still sell for a living, having sold space since the late 1990s (Can ANYBODY really be THAT old?)

We've sold advertising space in magazines, the trade press, web sites, and 'one-shot' booklets. We've sold space for $23.75 (for a small classified ad) and for £19,640.00 (for a series of full colour pages).

We've sold ad space in the U.S.A., the U.K., and in Europe, as well as Australia and South Africa (by phone, for a couple of international trade publications).

We've made friends of many customers and enjoyed terrific relationships with some of the people who have advertised with us .... and won prizes for breaking sales quotas which include holidays, jewelry, 'Gold Circle' memberships -- and lots of commission.

BUT.

During this time we've also been slandered, libeled, been sworn at, had doors slammed in our faces, and been blamed by unhappy advertisers when 'our' adverts failed to sell 'their' goods (no matter that the goods were shoddy or the advert itself was lousy)....

We've also lost sales which we should have made (through saying the wrong thing at the wrong time) and made 'lucky' sales which we didn't deserve (by saying the right thing at the right time - by mistake!).

In short, we've been there, and still have the scar tissue to prove it.

We've learned about selling advertising space the hard way. We can help you to sell more space by using our experience .... without having to go through our experiences.

There are two parts to your Sales Conversion Package:

  1. The words to say to your client (contained in your ad sales 'bible' 'How to Sell Ad Space like the Experts').


  2. The tools you need to get you in front of a client so that you can give them your sales talk.


Here are some of the things you will learn the easy way which we learnt the hard way:
red checkmarks

check
How to Inspire Instant Trust so that your client BELIEVES what you say -- and their sales resistance drops -- making your job easier and more enjoyable

check How to grab your client's Attention... because you can't sell if they're not listening INTENTLY..... and you'll only make more sales IF they UNDERSTAND your offer

check The Most Effective way to Handle Objections .... so you will never be afraid of what the client MIGHT say ever again

check Using Qualification questions -- to find out what each prospect WANTS to buy -- because When you know what they want -- it's EASY to sell that to them

check Discover this magical Trial Closing Phrase ... which let's you know how close they are to buying ... so you can ask for a commitment as soon as you know they are ready. Never again make a sale and then talk yourself out of it

check Find out how the DIPADA sales sequence works -- then you'll always know what to say next -- so you'll control the sales conversation and can retrieve it if it goes of track

check How to Close each Sale with finesse -- Gaining Commitment and helping your prospects to make a DECISION to buy ad space -- The KEY to making more sales

check The secret of using Problems and Solutions as your sales basis. Prospects LIKE to discuss the solutions to their problems ... you'll discover how Solving a pressing problem GUARANTEES you'll sell

check Using lead-in closes together with the two basic closes to make even more sales. These low-pressure phrases gently steer your client into making a commitment to advertise with you.

check Simple (yet highly potent) answers to help you quickly and professionally handle common objections you hear on a daily basis: such as "your prices are too high", "we don't have the budget" and "what happens if my ad doesn't work?" and many more. (In fact, you get a 24 page report specially devoted to common objections and what to say in reply to each one.)

check Questions to help you uncover each client's Personal Buying Motive. When you know this your sale is 70% over. So easy, once you know how!

check How to determine if you have a live prospect or a time waster. And what to do to get the sale!

check 15 proven methods to keep in touch and maximise profit from your existing customers!

And it doesn't stop there Here are the chapter headings of 'How to Sell Ad Space like the Experts':

check
Chapter 1 The basics of Selling Space, and the Structure of a Sales Call.

check Chapter 2 Gaining the INSTANT Trust of your Client

check Chapter 3 Questioning Prospective Customers to see if they Qualify as a True Prospect

check Chapter 4 Grabbing your Client's Interest by DEFINING a Problem which you can solve, and IDENTIFYING your SOLUTION to that Problem

check Chapter 5 Presenting Your SOLUTION to your client and PROVING it

check Chapter 6 Trial Closing -- Asking your client if they AGREE with your SOLUTION

check Chapter 7 How to handle your client's concerns when they don't AGREE with the SOLUTION which you offer

check Chapter 8 Getting your client to DESIRE your Offer -- by Painting Pictures of the Future

check Chapter 9 Closing your sales conversation by getting the client to take ACTION.

check Chapter 10 How to get EVERY Prospect to refer you to a NEW prospect so you can create a chain of referred leads -- the BEST of all leads to work with .

Perhaps most important of all ... you're sales people will learn how to contact a prospect again and again, without offending them.

This is the area where you will see the most immediate results. Because most ad sales people don't know how to keep in touch with a prospect with finesse ... they either annoy the prospect, or give up making contact too soon -- before the prospect is ready to book an ad.

This is one of the major secrets of ad sales -- you need to be able to contact each prospect at least SEVEN times ... and it's often on the seventh time that they finally have a meaningful conversation .... and book ad space with you.

Most ad sales people give up after 4 or 5 tries. So they don't make their sales talk. So they fail to sell.

This is where the second part of your Sales Conversion System kicks in. Your ad sales person needs some Tools to stay in the forefront of your prospect's mind.

Once they know how to use our combination of letters, phone calls, faxes and emails and spreadsheets -- they'll be in the top 10% of ad sales people on the planet.

We'll teach them how. Not only that, but we give you the exact letters, faxes and phone scripts which we use.

Lets look for a moment at the tools you'll receive as part of this package:

Letters That Sell -- (WE know, we know. Weak sales people try to use letters to avoid the phone. These letters support their phone calls. They don't replace them. They help make 7 contacts.)

Spreadsheets That Sell -- These help make a sales talk sing. Why? Because they make the sales person and the prospect focus on the expected results of an ad. Which is what sells.

Complete Client Record Handling System Not just the 'A' (will buy this week) 'B' (will buy soon) 'C' (need more work) system for prospects that helps you to forecast your ad pages. But also details on existing clients which records their 'hot buttons' so you can sell to them again .... and again.

Sales Pre planner -- Every sales person makes more sales when each call is planned and tailored to a specific client.

Tip Booklet on Selling to give to Prospects. Allows your sales people to show that they care about their prospect making more sales.

A Special Report on Common Objections and what to say when you hear them. Once you know what to say ... your confidence soars.

How to work Trade Shows (This is really Lead Generation on steroids as you get to meet boatloads of prospects who have shown their interest by attending the show).

Special Report on your 'Elevator Speech' -- how your sales people can turn the answer to: "What do you do?" into a sales opportunity.

Plus -- for a limited time -- an audio CD of mp3 files featuring Julie talking candidly about selling ad space. An ad sales manager who was promoted because of her sales skills, she lays out how ad space should be sold ... and how she does it. This is the word from the trenches -- from someone who thrives there.

You're sales people will have these templates sitting on their desk, just waiting to copy and use the moment they need them.

All this is immediately available for less than the cost of a half page ad in most publications!

checkmark
All this for only $27.50.
checkmark
Use these materials again and again -- forever
checkmark
Listen to the bonus audio files (see below)
checkmark
Just one extra sale pays for this package

See What Some of Our Customers Have To Say:

"I'm starting to sound like a broken record!"

but thanks again for your prompt response. Needless to say that I'm impressed by the personal attention you're willing to give to my needs... even going to the extent of creating a solution "customized" just for me. You do act what you preach"

-- Michael Fouabi, USA


"I am devouring your info and love it all!"

Your programme with the sales-info (marketing) faxes is what I've always desired to do.

-- Tia Dobi, California


"Mighty grateful!"

Hope you are doing fine out there. Mighty grateful for the stuff now that I have trained personnel. Please send me more.

-- Emanuel Jembe, Nairobi


And there's more! One of the keys to ad sales success is record handling.

What information should you keep on each client, and how do you use it sell more ad space? Find out in a 24 page Special report devoted to keeping customer records.

This alone is worth the price of the package, but you get it for free.

What if you order this career changing package and then -- for any reason -- don't like it?

red checkmarks

 This is our famous "My Pet Snake ATE it" Guarantee

Here's the deal.

Invest in this Sales Conversion Package, including 'How to Sell Ad Space Like the EXPERTS Do' And all the bonuses for as long as they are available

TRY IT OUT.

If you aren't thrilled with the results anytime within the first 90 days, we're going to give you your money back.

All we ask is that you try out our simple tools, ideas, phrases, questions .... and give them a shot. Just give it a fair effort. If you aren't very satisfied with your results, we don't want your money.

And if your pet snake eats the product -- or any other accident means you can't return it to us -- we'll STILL give you back what you've paid us.

Don't decide now if our'Sales Conversion Package' is for you.

Order a copy  -- or any other tool you want to try -- and take up to a three months to test them 

If you aren't absolutely satisfied with the results at any time within 90 days, just let us know.

Since you may not know whether any product on the market will meet your expectations before trying it out, or that any company will deliver on its promises before doing business with them, we assume all of the risk with our simple money-back guarantee...

We'll refund your money without any hard feelings, and part on good terms. No loopholes or strings attached. Our business philosophy is that we're not happy unless our customers are happy doing business with us. Try us out at our risk. It's as simple as that.

Claim Your Package Below
Right Now -- Only $27.50

CLICK HERE TO ORDER

Let's review what you'll receive for your investment:

'How to Sell Ad Space Like the EXPERTS Do'

Letters That Sell

Spreadsheets that Sell

Special Reports to give your clients

A complete record handling system

Gifts to give your client

Best Wishes,
Roy Preece