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The words to say and when to say them, plus the all the tools they need to sell ad space effectively
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Dear AdSales Professional, Did you know that there are only two simple steps you need to take to sell ad space effectively? Simple steps. But not easy -- unless you know how. Step One: create a pipeline full of sales 'leads' -- new prospective clients -- who might be willing to book ad space with you. Step Two: Set in motion your Sales Conversion Process (including a sales talk) to turn many of those leads into ad space bookings in your publication. |
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There are ways to make both these simple steps quick and easy -- but the high earners keep these 'secrets' to themselves.
If you are responsible for one person or several people who sell ad space in magazines or the "trade press" and you'd like to discover the exact words, techniques and tools which expert ad space sales people use to sell millions of pounds worth of ad space each and every month -- then this might be the most important letter you'll ever read.
(To discover how to create a pipeline of sales leads, see our 'Lead Generation System' by clicking HERE).
However.
All the leads in the world are of no use if your sales people can't convert their leads to sales.
And because sales people have different abilities and work rates .... to be consistent ... you need to have a sales conversion system. One that works for all your sales people.
Now you can help them learn:
Claim Your Package Below
Right Now -- Only $27.50
Listen. We're real people, who still sell for a living, having sold space since the late 1990s (Can ANYBODY really be THAT old?)
We've sold advertising space in magazines, the trade press, web sites, and 'one-shot' booklets. We've sold space for $23.75 (for a small classified ad) and for £19,640.00 (for a series of full colour pages).
We've sold ad space in the U.S.A., the U.K., and in Europe, as well as Australia and South Africa (by phone, for a couple of international trade publications).
We've made friends of many customers and enjoyed terrific relationships with some of the people who have advertised with us .... and won prizes for breaking sales quotas which include holidays, jewelry, 'Gold Circle' memberships -- and lots of commission.
BUT.
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During this time we've also been slandered, libeled, been sworn at, had doors slammed in our faces, and been blamed by unhappy advertisers when 'our' adverts failed to sell 'their' goods (no matter that the goods were shoddy or the advert itself was lousy).... We've also lost sales which we should have made (through saying the wrong thing at the wrong time) and made 'lucky' sales which we didn't deserve (by saying the right thing at the right time - by mistake!). In short, we've been there, and still have the scar tissue to prove it. |
We've learned about selling advertising space the hard way. We can help you to sell more space by using our experience .... without having to go through our experiences.
There are two parts to your Sales Conversion Package:
Here are some of the things you will learn the easy way which we learnt the hard way:
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How to Inspire Instant Trust so that your client BELIEVES what you say -- and their sales resistance drops -- making your job easier and more enjoyable |
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| How to grab your client's Attention... because you can't sell if they're not listening INTENTLY..... and you'll only make more sales IF they UNDERSTAND your offer |
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| The Most Effective way to Handle Objections .... so you will never be afraid of what the client MIGHT say ever again |
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| Using Qualification questions -- to find out what each prospect WANTS to buy -- because When you know what they want -- it's EASY to sell that to them |
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| Discover this magical Trial Closing Phrase ... which let's you know how close they are to buying ... so you can ask for a commitment as soon as you know they are ready. Never again make a sale and then talk yourself out of it |
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| Find out how the DIPADA sales sequence works -- then you'll always know what to say next -- so you'll control the sales conversation and can retrieve it if it goes of track |
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| How to Close each Sale with finesse -- Gaining Commitment and helping your prospects to make a DECISION to buy ad space -- The KEY to making more sales |
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| The secret of using Problems and Solutions as your sales basis. Prospects LIKE to discuss the solutions to their problems ... you'll discover how Solving a pressing problem GUARANTEES you'll sell |
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| Using lead-in closes together with the two basic closes to make even more sales. These low-pressure phrases gently steer your client into making a commitment to advertise with you. |
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| Simple (yet highly potent) answers to help you quickly and professionally handle common objections you hear on a daily basis: such as "your prices are too high", "we don't have the budget" and "what happens if my ad doesn't work?" and many more. (In fact, you get a 24 page report specially devoted to common objections and what to say in reply to each one.) |
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| Questions to help you uncover each client's Personal Buying Motive. When you know this your sale is 70% over. So easy, once you know how! |
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| How to determine if you have a live prospect or a time waster. And what to do to get the sale! |
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| 15 proven methods to keep in touch and maximise profit from your existing customers! |
And it doesn't stop there Here are the chapter headings of 'How to Sell Ad Space like the Experts':
Perhaps most important of all ... you're sales people will learn how to contact a prospect again and again, without offending them. This is the area where you will see the most immediate results. Because most ad sales people don't know how to keep in touch with a prospect with finesse ... they either annoy the prospect, or give up making contact too soon -- before the prospect is ready to book an ad. This is one of the major secrets of ad sales -- you need to be able to contact each prospect at least SEVEN times ... and it's often on the seventh time that they finally have a meaningful conversation .... and book ad space with you. Most ad sales people give up after 4 or 5 tries. So they don't make their sales talk. So they fail to sell. This is where the second part of your Sales Conversion System kicks in. Your ad sales person needs some Tools to stay in the forefront of your prospect's mind. Once they know how to use our combination of letters, phone calls, faxes and emails and spreadsheets -- they'll be in the top 10% of ad sales people on the planet. We'll teach them how. Not only that, but we give you the exact letters, faxes and phone scripts which we use. Lets look for a moment at the tools you'll receive as part of this package:
You're sales people will have these templates sitting on their desk, just waiting to copy and use the moment they need them. All this is immediately available for less than the cost of a half page ad in most publications!
See What Some of Our Customers Have To Say:
And there's more! One of the keys to ad sales success is record handling. What information should you keep on each client, and how do you use it sell more ad space? Find out in a 24 page Special report devoted to keeping customer records. This alone is worth the price of the package, but you get it for free. What if you order this career changing package and then -- for any reason -- don't like it?
Claim Your Package Below Let's review what you'll receive for your investment:
Best Wishes, |
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